Award winning insurer, Youi, is on board as the official coaches’ partner of the Brisbane Lions, adding even further Queensland energy to the club.

Youi is headquartered on the Sunshine Coast and having launched 11 years ago, like the Brisbane Lions, is a proud challenger brand with an abundance of youthful energy, enthusiasm and drive to be the very best.

Youi’s logo will feature on the coaches’ uniforms and adorn the coaches’ box. Senior coach Chris Fagan said his team were proud to have received a vote of confidence from a company that was at the top of its field.

“It means a lot to the coaches to have the support of such a trusted brand,’’ he said.

Lions CEO Greg Swann said it was a major boost for the Club to have a nationally respected Queensland based insurer as a partner.

“It is terrific for the Lions that Youi, such a well-respected national brand with Queensland roots, has chosen to join our club as coaches sponsor,’’ he said.

CEO of Youi, Hugo Schreuder, said the Youi team was excited to make their first foray into AFL sponsorship and was looking forward to developing a strong partnership with the club.

“At Youi we see customers as individuals and like the Lions we understand the power of a collective and the incredible results that can be experienced as a result,” he said.

“As well as being Queensland based and challenger brands and teams, both the Brisbane Lions and Youi have energy, enthusiasm and the drive to achieve the best results, so I’m confident this will be a strong and successful partnership.”