The 2007 AFL Premiership Season is here and Vodafone is kicking off the Lions campaign for the Cup with a big season launch from 12.30pm on Thursday 29 March in Brisbane's Queen Street Mall.

Come dressed in your most fan-atical Lions gear and you could be chosen to pit your knowledge of the Vodafone Brisbane Lions against the players themselves. It's your chance to outplay the players on their favourite topic to win some great prizes.

Vodafone season launch prizes and giveaways include:

* the latest Motorola handsets - to phone and text those losing supporters from the other team each week

* Lions Guernseys - to wear with pride to the Gabba for 12 home games this year... and to work, parties, weddings, bedtime...

* Lions footballs - to add to the Brisbane Lions home shrine or to impress those nosy neighbours at your weekly kick in the park

* invites to swank corporate hospitality events at the Gabba - to seriously schmooze win or lose

* the chance to do the coin toss at game one against the Hawks at the Gabba on Saturday night 31 March - heads we win, tails we win

* match-day tickets - to watch the pride of Brisbane live and large at the Gabba with your family or mates or footy-mad dates

* caps - to keep the sun out of your eyes while you stare at the Lions' winning margins on the scoreboard

* stressballs - to relax you during those fourth-quarter cliffhangers

* 2007 season fixture calendars - to stick on your wall of course so you never miss a match or public holiday (as if!)

* Vodafone fan banners - to ensure there's no way that anybody on planet Earth could possibly confuse you with a Collingwood supporter.

So come along to lunch with the Lions and watch team mascot Bernie 'Gabba' Vegas hunt down Hawka the Hawthorn Hawk around Queen Street Mall's upper stage. Bernie's groovy Gabba van will also be there belting out the club song.

A Ticketek outlet will be operating on the day to purchase your match-day tickets for Round One at the Gabba - Brisbane Lions v Hawthorn, Saturday 31 March 2007, 7.10pm (Leigh Matthews' 750th AFL game as a player or coach!!)

Sign up with a Vodafone contract or pre-paid package at Vodafone's Queen Street Mall store, and you'll walk away a winner with a bonus Lions gift and winning Vodafone mobile deal.

And don't forget your player photographs and signatures...

WHAT: Vodafone Brisbane Lions Season Mall Launch hosted by Richard Champion

WHEN: 12.30pm, Thursday 29 March 2007

WHERE: Upper Stage, Queen Street Mall, Brisbane

WHY: It's your town, it's your team... the mighty Vodafone Brisbane Lions!