Head coach of the Brisbane Lions women’s team since 2016, Starcevich takes the Lions to their third AFLW Grand Final appearance in five years this weekend when they head to Adelaide to take on the Crows.

Starcevich took out the award ahead of fellow Grand Final coach Matthew Clarke, with Melbourne’s Mick Stinear finishing in third place.

Deemed to be the best performed senior coach throughout the 2021 AFLW season, up to and including the preliminary final, Starcevich was voted the winner, having regard for his current season's performance, available resources, player talent and team management.

Starcevich was humbled by the recognition and acknowledged the whole team in accepting the Award.

"I’m absolutely chuffed and humbled to be the AFLCA AFLW Coach of the Year" Starcevich said.

"It’s completely related to the quality of our coaching group overall, medical and fitness teams, all of our staff and most importantly our players. It’s a direct reflection of what they’ve churned out this year."

AFL Coaches Association CEO, Alistair Nicholson, applauded Starcevich on the award and his 2021 coaching performances.

“Craig’s coaching performances this season have not only resulted in a Grand Final appearance this weekend, but also in being recognised by his fellow AFLW Coaches as the 2021 AFL Coaches Association AFLW Senior Coach of the Year,” Nicholson said.

“On behalf of the AFLCA and all members, I congratulate Craig on a wonderful season and winning this Award.”