While one half of the Australian population work on their moustache growth during the month of November, the Brisbane Lions have dedicated this month of growth to an area particularly important to the Club; Membership. The Brisbane Lions are engaging in a number of activations and promotions during November as a way to reward and thank renewed 2016 members for their support and loyalty.
With the launch of the Brisbane Lions 2016 Membership campaign “Your Club. Represent” on Monday 19 October, the Club are directing their campaign to 2015 members in a call to arms to ‘Represent’ by renewing with the Club.
In a year that saw record membership numbers with over 25,000 members in 2015, the Club intend to back that up with a focus for the new season largely around members and how we can continue reminding them how valued their support is.
November will see a number of brand new initiatives dedicated exclusively to renewed and new 2016 members, including giveaways of player-issued guernseys (home, away and clash) to three members each day (click here to see if you're a winner) – some of which still bear remnants of mud and sweat, straight off the players’ back from the game they played in. Once signed up, 2016 members don’t need to do anything; three members will be picked randomly each day and contacted if they are a lucky winner.
Further incentives and promotions will be announced across the month, so be sure to watch this space for further updates. One thing can be certain though; the Brisbane Lions will be taking new approaches to continue rewarding those who Represent, and ensure members realise how much their support is appreciated.
Members are the lifeblood of Our Club; the one constant that remains between the highs and lows footy provides. Will you Represent with Your Club in 2016?
