HAWTHORN has matched its club record 12-game winning streak with a thumping 58-point defeat of the Brisbane Lions at Aurora Stadium.
The Hawks booted seven goals to two in a dominant third quarter in, at times, greasy conditions after they had led by 22 at half-time to convincingly beat the Lions, 21.17 (143) to 12.13 (85).
The Lions fought hard for the first half of the match, but couldn't match last week's comeback against Geelong when the home side hit the accelerator after the long break, with only Hawthorn's inaccurate kicking early preventing a complete mauling.
For the Lions, co-captain Jonathan Brown fought a near lone battle with four majors and Mitch Golby chipped in with two in front of 15,796 people.
Lions coach Michael Voss lamented his side's inability to stick with the Hawks as they shifted up a gear during the third quarter, singling out a brief period just before the final change as being crucial.
"It was probably during the third quarter, with maybe six or seven minutes to go when they just piled on the goals," he said.
"That was probably the time we were pressing the most and they just were able to right the numbers a little bit and kick a couple of goals and get that wave of momentum.
"There were still some things in the game where you walk away and we're making progress in some areas, but in the end Hawthorn were just far too efficient."
"They're a good footy team the Hawks, obviously, but there's certainly things we need to be able to improve and at times we just looked a bit untidy for my liking so that's something we've got to make sure we improve. If we're going to really capitalise or get more wins we have to be much better with the ball and make better decisions.
Hawthorn could have shot out to a substantial lead in the first quarter but they only kicked 3.8 (26) to Brisbane's 1.2 (8). Their poor kicking was typified by Isaac Smith's run into an open goal only to grubber it through for a behind.
They made some amends with two goals in as many minutes after the break to lead by 30 before a double from Brown narrowed the margin to 16.
But Brown's effort was equalled spectacularly by Franklin, who skidded one through from 60 metres and, a minute later, drove one home from an acute angle on the left from 50.
The Lions hit back through Tom Rockliff to go to the long break 22 points down, having kicked four in answer to Hawthorn's five in an entertaining quarter.
HAWTHORN 3.8 8.9 15.15 21.17 (143)
BRISBANE LIONS 1.2 5.5 7.7 12.13 (85)
GOALS
Hawthorn: Franklin 4, Roughead 4, Savage 3, Breust 3, Hale, Simpkin, Lewis, Smith, Gunston, Shiels, Hill
Brisbane Lions: Brown 4, Golby 2, Rockliff, Hanley, Rich, Black, Yeo, Lisle
BEST
Hawthorn: Sewell, Mitchell, Smith, Roughead, Franklin
Brisbane Lions: Moloney, Leuenberger, Redden, Hanley, Brown
INJURIES
Hawthorn: Xavier Ellis (calf), Liam Shiels (ankle)
Brisbane Lions: TBC
SUBSTITUTES
Hawthorn: Xavier Ellis replaced by Jonathan Simpkin in the second quarter
Brisbane Lions: Sam Docherty replaced Ryan Harwood in the third quarter
Reports: Nil
Umpires: Armstrong, Jeffrey, Fisher
Official crowd: 15,796 at Aurora Stadium