The commercial, which will go live to air during the NAB Cup coverage on Fox Footy this Saturday, is the first phase of celebrating AFL as “Australia’s Game” in 2012.
The local AFL community featured heavily in the commercial, from participating in a junior clinic with Browny, to cheering on the team at iconic Brisbane venues, and finally getting amongst it in kick to kick after the final siren.
The commercial also features the Lions’ 2012 war cry, Answer to the Call, as we call on our members and fans to release their inner lion this season!
The Answer to the Call theme will be seen across all facets of the Lions’ 2012 campaign, including advertising, stadium signage, and free promotional materials for fans at the Gabba.
The Lions will also be encouraging fans to answer to the call by taking up 3-game memberships this year - the big games are back at the Gabba in 2012 with the Lions playing host to Collingwood, Carlton, Gold Coast, and Geelong and 3-game memberships start from just $75 for adults.
To view the TV Commercial, click here!
