With five premierships between them in the past 10 years, the Lions and Cats have been the most successful clubs of the past decade and looked to each other's deeds as a blueprint for success.
After the Lions won the 2001-2003 flags, the youthful Cats built a similar game plan with a core group of players coming through at the same time that took them to the 2007 and 2009 premierships.
Now ahead of their round 17 clash at the Gabba, Voss said the Lions were looking to the club coached by his former premiership teammate Chris Scott as a measuring stick.
"[Geelong] often used the Brisbane Lions way back when as a bit of a benchmark for where they were at, but for me it's reversed," Voss said.
"They've intimidated us for a period of time and it's up to us to play this game [on Sunday] and see what we can get out of it and we can benchmark ourselves against them now.
"I'm looking forward to that, and seeing whether we rate our defensive actions or not, whether we have that in the belly or not, against a pretty good, mature opposition.
"We have to turn that around as a footy club and it has to start tomorrow."
The 15th-placed Lions (3-12) completed their final training session on Saturday morning on a greasy Gabba surface after consistent drizzle hit Brisbane in the preceding 12 hours.
The Cats have dominated the Lions since 2006, with Geelong winning eight of the past nine matches by an average of 56 points.
The only success for the Lions came in Voss' first season as coach in 2009, when they won by 43 points as the Cats rested eight premiership players.
Voss said he expected Geelong to be at its best after two straight losses.
"They have a mature group that's been together a long time, they've been good enough to think through these positions before," he said.
"They'll be ready to go. We expect their attack on the ball to be ferocious, we expect their team system to be pretty solid, so it's up to us to maintain that intensity for a period of time to get on top of them."
The Lions welcome back big men Mitch Clark, who missed three matches with an ankle injury, and Brent Staker, who plays his first match since round one after undergoing LARS surgery on his knee.
Staker has played two matches in the Lions reserves and had 34 disposals last week.
"I don't know what to do this week, I've got some blokes over six foot one," Voss joked.
"We're not out here saying we expect fantastic things from Staker when he first comes back. He was fantastic last week, his movement was back and he ran the game out strong.
"He's very fit, he's up there with some of our best runners so we don't have a concern with his fitness, it's just whether he could get the confidence in reserves … and he did that so he's ready to go."
Michael Whiting covers Brisbane Lions news for afl.com.au. Follow him on Twitter: @mike_whiting
