The Brisbane Lions has today made an exciting new sponsorship announcement with leading homebuilder Devine Limited extending its 12-year association with the Club as the inaugural “Principal Membership Partner”.

The new sponsorship sees Devine become the key partner for all Lions’ membership programs.

Devine will have naming rights to membership products, facilities and events - including all membership notifications, membership collateral, members’ match-day exclusive facilities, and community events such as Family Fun Day and open training sessions.

Announcing the sponsorship at the Club’s Family Fun Day at Yeronga today, Lions CEO Malcolm Holmes paid tribute to Devine’s ongoing support of the Club.

“Devine and the Lions have had a fantastic relationship for the past 12 years and we are thrilled to continue this association through this exciting new opportunity,” Holmes said.

“This new Membership Partnership demonstrates the way that we work with our partners to create associations that adapt to their changing needs.”

Devine General Manager, Marketing, Warren Thomson, said that he was excited to continue the company’s outstanding relationship with the Lions.

“We see this new partnership being a fantastic fit and we look forward to engaging with Brisbane Lions members, game attendees and the wider community with some exciting initiatives,” Thomson said.

Devine began its association with the Lions in 2000 as the Club’s first official Coaches’ Sponsor.

As a result of Devine’s move to Principal Membership Partner, the Brisbane Lions Coaches’ Sponsorship is on the market for the first time in over a decade.

“It is exciting to offer this property to the market for the first time - it’s one of our best performing sponsorships, with media exposure in 2011 topping $1 million,” Holmes said.

“It’s a fantastic opportunity for a business to directly associate itself with Michael Voss and his outstanding coaching team.”

This team includes former Fremantle Senior Coach Mark Harvey, Brownlow Medallist Shane Woewodin, and other respected football names like Adrian Fletcher, Gary O’Donnell, Murray Davis, Darren Trevena, Nathan Clarke and Jamie Charman.