FREMANTLE may have recorded just one win from ten attempts this season, but the Brisbane Lions will not be going into Sunday's match with the unlucky team with any sense of complacency.

The Lions have won three straight to move to seventh place at 6-4 - their most promising start since being slapped with the dreaded "rebuilding" tag in the wake of their premiership run from 2001-03.

It has the likes of former champion skipper Michael Voss talking "premiership windows" for the Lions.

But coach Leigh Matthews says Fremantle could just as easily be sitting equal with his team at 6-4 leading into their weekend clash at the Gabba.

"We've lost four games and have an 18-point losing average margin. They have lost nine and have an 18-point losing average margin. They have been in every game," said Matthews who becomes only the eighth coach in the game's history to reach the 450 game mark on Sunday.

"Of teams that have won just one game in their first 10, their percentage is higher than anyone else who has done that since the mid-1940s.

"They are 1-9 but they have played better than that."

But of course the AFL ladder still shows Fremantle at second last, and the record books provide even nastier reading for its fans.

Plenty of column inches have been devoted to Fremantle's recent record, after the club has lost its past five matches despite leading at three-quarter time in each. But Matthews has a different way of looking at the unwanted statistic.

"It's the glass half full or empty. They have done well enough to be in front at three-quarter time against five pretty reasonable teams, but done badly enough that they have not been able to finish them off," he said.

"Everyone is taking note of the final score but you've got to do pretty well to be in front at three quarter time. But of course everyone looks at the glass half empty."

Fremantle skipper Matthew Pavlich is one player who suffers from just this perception after some clutch misses in front of goals in recent weeks. Matthews, though, still rates the Freo power forward highly.

"Everyone is referring to the fact that he has had a couple of shots late in games, hit the post, missed one last week, people only remember minor incidents," Matthews said.

"I don't know how he is statistically. All I know is that he is the player most likely to take the game away from us and win the game for Freo".