In life, or sport, it’s looking out for one another that matters, because we’re about the everyone, not the individual.
The campaign will galvanize the entire Lions club and community to shape a bolder future in which all our teams, staff, members, fans and community and commercial partners are part of something progressive and inclusive.
All In is a rallying cry for our people to come together and bolster this great club and the communities it enriches.
A core belief that we’re one big family that always works together to do the right thing for the common good underpins the All In philosophy.
The Lions are going All In to win the Flag, All In to support the community and All In for its people.
Brisbane Lions CEO Greg Swann said the new campaign was a show by the Club of its commitment to making the Lions a powerhouse football club.
“We’re going All In and in doing so committing to throwing everything we’ve got at being the best both on and off the field,” he said.
“We’ve just won our maiden AFLW Premiership and our AFL Men’s side have finished in the top four the past three seasons, our goal is to go All In for the people of Brisbane, Queensland, Fitzroy and Victoria.
“We’re coming out the other side of some really tough times for everyone and we hope that we can provide as many people as possible a bit of joy and something to look forward to.
“We’re All In and we hope you will be in ‘22 as well!”
After another challenging and unpredictable year, 2022 will see the return of big crowds, electric atmosphere and unmissable moments, so go All In.
Lions memberships go on sale today, Monday 1 November, and are available at membership.lions.com.au, sign up before Friday 3 December for your chance to win a Hyundai Tucson N Line.
MemberHQ will be in-centre at Westfield Chermside from Monday 1 to Sunday 7 November, sign up to win daily prizes thanks to Hyundai, and catch us the following week at Westfield Carindale where you can get a pic with the AFLW Premiership Cup, meet some of your favourite AFLW players and get your free yoghurt from our friends at Queensland Yoghurt.
