The Brisbane Lions today announced that Ticketmaster will continue as the ticketing services partner of all Brisbane Lions AFL and AFLW home games following the outcome of a competitive tender process.
The renewed partnership will ensure patrons continue to receive world’s best practice in ticketing technology when accessing tickets for Lions home games at both the Gabba and the new Brighton Homes Arena.
Under the new 5-year agreement, Ticketmaster and the Lions will seek to continue to attract new fans to Lions events along with a commitment to ensuring ticket prices remain extremely competitive and when paired with a superior Lions home game experience, excellent value for money.
Ticketmaster is the world’s largest ticketing company and will bring new technology to the Gabba including the Virtual Venue which allows members and fans to see the view from their seat before buying not to mention already positioning the stadium as the first in Australia with all-mobile ticketing reducing ticket scalping, ticket fraud and improving environmental impacts.
Brisbane Lions GM of Consumer Ben Kerswill said Ticketmaster’s contract extension was a big win for members and fans who attend Lions’ venues.
"It's great to be able to extend our partnership with Ticketmaster with their world leading technology already seeing our crowds at the Gabba grow season by season"
"Throughout the pandemic Ticketmaster has supported the return of crowds to the Gabba, with socially distanced seating, contact tracing and other measures to keep our fans and members safe"
"Working with Ticketmaster not only gives us access to their in-house technology suite, but a range of certified partners has allowed us to get more people to the Gabba through innovative group and partner ticketing programs"
Ticketmaster Managing Director Gavin Taylor said the extension of the partnership was a proud moment for Ticketmaster.
“We are proud to continue our long-standing partnership with the Brisbane Lions and to play our part in growing our beloved national sport, bringing the joy and magic of live AFL to even more fans.” said Taylor.
Today’s partnership announcement coincides with the release of tickets for the Lions first two Toyota AFL Premiership Season home games at the Gabba with tickets available now at lions.com.au/tickets.
