The Brisbane Lions new 2025 marketing campaign, ‘Built on Belief’.
With only 27 days until the Lions Opening Round clash against Geelong, this season’s campaign is narrated by premiership winning coach Chris Fagan and is a celebration of the passionate Lions fans that make our club what it is.
‘Built on Belief’ features a cast of Brisbane Lions fans and members, including Linda and Jeffrey who are life-long Lions Fans, Bridget, Thalia, Matt and Jack who watch Lions away matches from the Pineapple Hotel and the Yeronga Devils QAFLW team.
The lucky Lions fans were selected following a casting call across Lions social media channels where over 1,000 fans and members put their hands up to participate in the campaign.
Throughout the spot, coach Chris Fagan urges fans to join the pride for another bumper year.
Lions senior coach, Chris Fagan
Belief...
From a movement born when the path is unclear…
Comes a belief… that binds us together…
A compass that will not bend…
The will to win... And a belief that we can...
Every celebration…
Every time you pull on the jersey...
The campaign will be aired across the screens of media partner, Channel 7, Lions social media channels and out of home around Brisbane throughout the 2025 season.
2025 promises to be another year of big crowds, big speccys and plenty of action at the Gabba.
Following a year of record crowds and nine Gabba sellouts in 2024, the best way for Lions fans to secure their seat is through a Lions membership.
2025 blockbusters include Opening Round against Geelong, the traditional Easter Thursday clash against Collingwood and a Labour Day long weekend QClash against the SUNS.
