All AFL matches will be broadcast by the Seven Network, Foxtel and Telstra for the next five years, following the completion of the deal.
The deal, which begins in 2012, means live matches will be accessible to more parts of Australia on more platforms than ever before.
Holmes, appointed to the CEO position in early March, said the deal represented the best possible value for Lions members, with Lions games shown live into Queensland on free to air television and Foxtel.
"The big winners of this deal are without doubt our members and supporters," Holmes said.
"In a competitive marketplace like Queensland, we need to continue to make football affordable for our members and our supporters, and this deal will enable us to do that.
"It's also important that we continue to have a free to air presence for our Queensland member and supporter base and I am absolutely delighted that this deal provides for that.
"This is a victory for every Club member and supporter and I congratulate Mike Fitzpatrick, Andrew Demetriou, Gillon McLachlan and their teams on this achievement."
The agreement is an increase from $780 million the AFL received in the previous broadcast deal.
Under the new deal, The Seven Network will broadcast four live matches per round, while every home and away match will be broadcast live on Fox Sports through Foxtel, using both subscription TV and IPTV (internet protocol television).
Foxtel will also broadcast all finals excluding the Toyota AFL Grand Final, and will re-establish a dedicated AFL channel.
All matches on Foxtel will be uninterrupted.
In addition, Telstra will broadcast all matches including finals using the Telstra NextG service, that can be viewed on mobile phones and iPads.
